Cognitive Labs

Scientists wanting to find out how diseases are spread, in this case, the hanta immunovirus carried by the Western Deer mouse, applied psychedelic, fluorescent colors to captured and released deer mice at 12 sites in the western Utah desert during the spring and fall of 2005. The researchers collected blood samples and tagged some mice with radio transmitters while dusting others with the fluorescent powders.

For two nights during the spring and fall, toothbrushes were used to apply colored powders to five mice at each of the 12 sites, resulting in each site having five different colored mice: pink, blue, green, yellow and orange.

The next day, the researchers viewed mice captured in animal traps under an ultraviolet light (black light), looking for fluorescent powder on each mouse's head, ears, mouth, feet and tail....(read more)

What's a rave?:

Here's a sample Paul Oakenfold/Shifty Shellshock tune (diet Coke flavored for Pete Sealey)



and here's the Oakenfold rave video:



So now you know.

Labels: oakenfold, paul, rave, sealey, shellshock, starry

(Atherton, CA) June 26, 2008. Peter Sealey, an expert in brand-marketing, has joined the Cognitive Labs board of advisors. Cognitive Labs is the fastest growing provider of science-based cognitive games.

Pete invented the concept of simplicity marketing, back to basics, and brand minimalism which today resonates with the digerati, whilst lampooning Hollywood's fear and trepidation of digital media's potential in Not On My Watch, and taught a famed course in digital marketing at the Haas School of Business...

"I'm delighted that Pete has decided to add his brand-building gusto and marketing vision to the Cognitive Labs project," said President Michael Addicott, "his is truly a superior genetic configuration for the deep understanding of these challenging and exciting times in which we live."

Here is his C.V.:

Dr. Peter Sealey is chairman and CEO of Sausalito Group, a brand consulting firm and one of the world's top marketing experts and business authors. Sealey was co-director of the Center of Marketing and Technology at the Haas School of Business, U.C. Berkeley from 1996 to 2006, has been a professor at the Stanford Graduate School of Business and currently teaches entertainment marketing at the Drucker/Ito Center Graduate School of Management at Claremont University in Southern California. He consults to numerous top global corporations and Silicon Valley start-ups such as VeriSign, General Motors, Coke, Sony, Anheuser-Busch, Visa U.S.A., UPS, ImproveNet, Johnson & Johnson, Hewlett-Packard, The Eastman Kodak Company, Nokia and A.T. Kearney, Inc. He currently serves, or has served,on the Boards of Directors of cFares, Inc.,4Info, IMMI, inc., Reply!, StrongMail, Round Table Pizza, L90, Inc., MediaPlex, Inc., T/R Systems, United Parcel Service Capital, Learning Framework and Kinzan.com. He serves, or has served, on the Boards of Advisors of Intent MediaWorks, Facebook, Cognitive Labs, Rearden Commerce, Veoh Networks, Log Savvy, Inc., DiStreams, Inc., HomeGain.com, Space.com, AgentWare, Learning Framework, NetOyster, Zinio & eVoice.com.

Labels: advisoryboard, coglabs, digital, games, latimes, nytimes, sealey, watch