Cognitive Labs

The human mind and its moods is one of the limiting factors on space travel.

Even on the ISS, inter-crew psychological relations is a mission success determinant along with objective measures like focus and attentiveness.

How can this emerging problem be solved?

We believe through proactive awareness and neuro-intervention through situation-based games...taking it far beyond booster stage offerings.

Time will tell as consumer space takes shape, from delivery systems like Richard Branson and Elon Musk to hotelier Bob Bigelow.

Labels: bigelow, branson, musk, spacex

A private company achieves a successful payload launch into earth-orbit for the first time... Video

Labels: atoll, falcon, musk, spacex

Governor Schwarzenegger visits Tesla in nearby San Carlos

Electric car maker Tesla has jumped off to a quick start in building cognitive awareness and brand recognition in the greentech car industry.

Now, its getting another boost.

Fast-brained Governor Schwarzenegger is saying 'Hasta la Vista' to state manufacturing and plant set-up taxes for the innovator, which accelerates from zero to 60 in just a few milliseconds. The whole EV industry will benefit. Don't forget to try the game below, it may help your reaction time:





Now see the T2 video...the governor liquidates a few gas-guzzlers



Here is the press release:

Governor Schwarzenegger announces support for manufacturing future Tesla cars in California

San Carlos, CA – Ze'ev Drori, CEO of Tesla Motors, and Governor Schwarzenegger announced today at a press conference at Tesla Motors headquarters that Tesla's next product, a 4-door, 5-passenger sedan, will be manufactured at a facility in the state of California.

Previously it had been announced that the sedan manufacturing facility was planned for Albuquerque, New Mexico. After a thorough review of the program, Tesla decided that it would be highly advantageous to build manufacturing facilities in close proximity to the engineering and research and development functions in Tesla's San Carlos headquarters. Tesla's battery pack, a critical component of the Tesla Roadster, is currently manufactured in California. Final assembly of the Tesla Roadster is also currently in California.

Governor Schwarzenegger and the state of California also made it clear that they wanted to keep Tesla manufacturing in California. "Today's announcement is incredible news for California's economy and its environment. If California was a baseball team this would be like winning the first round draft pick and recruiting a player who is a perfect fit on our roster because Tesla Motors and its all-electric cars belong in California," enthused the Governor.

Last week, the California Alternative Energy and Advanced Transportation Financing Authority (CAEATFA), approved a new program that exempts new Zero Emission Vehicle manufacturers from paying sales and use tax on the purchase of manufacturing equipment and will encourage ZEV manufacturing in California. Tesla will also be eligible for at least $1 million in Employment Training Panel Workforce Development Funds to train employees.

"These vehicles can play a big part in helping California successfully implement its groundbreaking laws to fight climate change," said State Treasurer Bill Lockyer, who chairs CAEATFA. "By offering this financial incentive, our goal is to ensure zero-emission vehicles realize their full potential in our state. In the bargain, we believe the policy will bolster our emerging green economy, create good-paying jobs and reduce our dependence on foreign oil. I'm very pleased the policy helped convince Tesla to build its high-performance electric cars in California."

Ze'ev Drori, President and CEO of Tesla Motors, remarked, "Tesla has achieved an extraordinary accomplishment. We are the only automobile company today delivering full performance battery-electric vehicles to our customers. Make no mistake - we are not a niche player with a car only for the rich and famous. As our agreement with the state so clearly demonstrates, we are building a high volume ZERO EMISSION VEHICLE, manufactured in California for mid-range family use. And we aren't going to stop there. We will continue on and build even more affordable cars. You are witnessing the debut of a new car company, a company unlike all others, a company with a disruptive technology, a company dedicated for the exclusive production of Zero Emission Vehicles."

Tesla's sedan, which is targeted for late 2010 production, will utilize Tesla Motors' leading electric powertrain design in a car that is both stylish, high performance, yet highly practical. The exact location of the manufacturing facility within California will be decided soon.

Labels: ev, gatling, mafia, minigun, musk, sancarlos, shwarzenegger, t2, tesla

carrie-ann moss and val kilmer in 'red planet'


'Drunken Astronauts' became one of the top searches on Google today, leading us into perhaps, a Consumer Space Status Report. Who are the players? Who has an interesting take on the field, who has the bet hedged to lessen the risk? Who (if any) are the wildcard players?

- Branson: successful trial (despite today's accident)
- Musk: progress towards successful launch vehicle
- Bezos: launch vehicle with alternate design
- Diamandis: zero G corp, giving a feeling zerograv to the masses
- Bigelow: successful trial of 'hotel in space' model, hedged approach

red planet capital:
venture capital firm focused on low-budget space, funded partially by nasa, with a wild card strategy

in contrast, NASA itself has had 3 scandals this year, all relating to people:
- astronaut love triangle/attempted assault
- drunken astronaut story
- sabotage on the Shuttle?

Now, look at the budget for the aggregate 6 ventures/projects above (modest) compared to Nasa's annual manned spaceflight budget - the difference is an exponential multiple, with less achieved.

Labels: allen, bezos, branson, diamandis, drunken astronauts, musk, nasa, vallee, x prize