Cognitive Labs

Ever wish you could make a pint appear simply by thinking about having a drink? It may not be so far out. A thought-controlled beer tap is on display this week in Las Vegas at the International Consumer Electronics Show. 

“When people focus, the handle goes down and the beer pours, and then when they relax, it actually stops,” says Tracy Chong, vice-president of marketing for InteraXon. “They immediately get it, and they are not intimidated by the technology.”

But the Toronto company is hoping consumers will embrace their thought-based computing technology for more than a party trick. InteraXon focuses on the health benefits of cognitive brain training, and has invented a headset, called Muse, which uses EEG sensors to measure your brain’s signals and then uses that data to control brain exercises, games and other tools and programs.

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