2.13.2009
Real Neanderthal Could be Created for $30 Million
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Genetics expert Dr. George Church, a prominent scientist, estimates that for a $30 million investment, a living Neanderthal could be brought to life in an updated version of Michael Crichton's Jurassic Park.
Only this time, it's science - not science fiction.
Who will fund the project? Here are some ideas.
Studios: An investment of $30 million could easily be recouped by a domestic feature film, international distribution fees, DVDs, VOD, and of course, merchandising. Theme park attractions also pop into the imagination like sugar plums. Of course, "America's Favorite Neanderthal" a reality TV show, could follow,
Yahoo!: A weird way to breathe vibrancy into the brand while shattering the matrix. "Don't be a Caveman, Use the New and Improved Yahoo!" Of course, Yahoo could option the rights off to the studio and be sponsor/executive producer.
Microsoft: The Caveman could make an appearance in each new Microsoft store to attract the curious.
The Neanderthal X Project. Teams of smart, underfed doctoral students compete to flesh out the best plan to resuscitate said Caveman.
These are just a few ideas.
Labels: churh, neanderthal, xprize
