6.28.2008

Floods Halt Production of Captain Crunch Cereal
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For the first time since 1963, the production of Captain Crunch cereal was suspended due to flooding of the Cedar River in Cedar Rapids, IA, the location of the Quaker Oats plant that produces the cereal.

Here's more on the history of Captain Crunch. Even though it might be part of a balanced breakfast and vitamin fortified, whole grains would be better for the brain.

Quaker Cap'n Crunch® (Red Box) was introduced in 1963 and has become one of the most successful pre-sweet ready-to-eat cereals ever launched. Kids, ages 6 - 12, immediately took to the whimsical cartoon character, Cap'n Crunch and his cereal that stays crunchy in milk. Jay Ward created Cap'n Crunch. Mr. Ward is also known for his other creations such as Rocky and Bullwinkle, Dudley Do-Right, and George of the Jungle. Crunch Berries, introduced in 1967, and Peanut Butter Crunch, introduced in 1969, are two very successful flavors designed to broaden the Cap'n Crunch user base and strengthen market share. Cap'n Crunch cereals are produced in primarily in Cedar Rapids, Iowa.

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