What happens when the moguls of tinseltown collide with geeks of silicon valley?
Is it a case of 'you got your chocolate in my peanut butter' or 'you got your peanut butter on my chocolate?'
It will, it seems, induce brainfreeze.
Here's how physicist Richard Feynman described the phenomenon:
"In the South Seas there is a cargo cult of people. During the war they saw airplanes with lots of good materials, and they want the same thing to happen now. So they've arranged to make things like runways, to put fires along the sides of the runways, to make a wooden hut for a man to sit in, with two wooden pieces on his head to headphones and bars of bamboo sticking out like antennas - he's the controller - and they wait for the airplanes to land.
They're doing everything right. The form is perfect. It looks exactly the way it looked before. But it doesn't work."
Ok, sometimes it does.