Smiling Richard Branson, Virgin Chairman, holds up a Virgin phone.
Phones have been getting smaller and smaller in recent years,
as faithfully reported in the film 'zoolander'
Virgin Mobile has filed for a $100 Million Initial Public Offering (IPO) as the U.S. market for such offerings appears to be recovering from a hiatus of several years.
Virgin Mobile is marketed in outlets such as Target Stores, for example.
Virgin is an example of an MVNO, or mobile virtual network operator. The idea behind MVNOs is that they offer just the right helping of services and features regular people really need. While initially "targeted" at a youthful, style-oriented, audience - that hipster marketers always seem to want to enthrall, these kinds of services bring excellent value for everyone.