the (possible answer)

"The question comes up...."well, that's all well and good (about cognitive adsense) but how do you know if someone is really thinking about an advertised product or not?"

that came in by email...

to which I would respond:

Let me see...I guess you would need an evaluative standard such as MRI to see and understand where and how in the brain a choice was being made. (something we have experimented a little bit with at UC-Irvine, you can visualize parts of the brain lighting up)

but for verification of an order or 'click' you would need a device that could be activated by thought.

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