3.03.2006
Googling TV: Entering the Age of Inverted Pyramids and Relevant Memories
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Here is an interesting fact: when we ran some text ads for our service about a year ago after TV coverage of our test, an interesting thing happened.
response rate dropped
That told us that people were more interested in something if it wasn't on TV. As a case in point, look at the Winter Olympics, which I've read was the worst performing broadcast in the history of Olympic coverage. That's partly why we started the simple memoryTV service - to give you a chance to see the images and content you are interested in that means something.
Here's what you are saying you want to see:
You can try it here, plus a sample on the home page...
response rate dropped
That told us that people were more interested in something if it wasn't on TV. As a case in point, look at the Winter Olympics, which I've read was the worst performing broadcast in the history of Olympic coverage. That's partly why we started the simple memoryTV service - to give you a chance to see the images and content you are interested in that means something.
Here's what you are saying you want to see:
You can try it here, plus a sample on the home page...
