We have not really pushed it, but now is a good time to download the cognitivelabs.com toolbar you can get at SF-based Alexa. It's a good thing to do. Why? It blocks pop-ups, it also allows you to see which sites are getting more or less popular-the 'reality web' if you will. Also, we would like to do some interesting things with the Alexa web crawl. For example, we could find out how fast the web is, how fast the web-operators are, and also how fast they are by location. That last one also involves a mapping ap. To do all this, you need a user base that can make it worthwhile. Luckily we have that. There it is the global brain (or an externally rendered facsimile thereof).