The Real Superbowl: A battle for your mind

Do you ever wonder why so much is spent on the annual super bowl ads? These precious moments in time are designed to implant a product or company's importance in your mind. Measuring impact of these ads is difficult.

UCLA Researchers coupled fMRI machines with willing subjects who were presented digitized ads while they were undergoing scanning.

The brain reacted in different ways depending on what was shown on the screen. You can read more here

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