1.15.2006

Who is Faster? Mac or PC Users
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here's the text to this release if you have any comments....please phone, email media AT cognitivelabs.com or IM us. We'll be releasing the results in about a week and sending them into the AP, LA Times, NY Times, Chronicle, engadget, and so forth...the interesting part from a 'blogging prospective' is this line -In latter 2005, the Company's software, web service, and web blogs were included in the launch of BrainSpeed™, a line of dietary supplements for brain health by Natrol, Inc. (Nasdaq: NTOL) available at retail outlets across America.
. Natrol also advertised on weblogs inc aroung the time of e3. brainspeed.blogspot also performed well in generating
support...

Cognitive Labs launches a survey that will enable computer enthusiasts everywhere to get closer to the answer to one of the world's great questions.

Mountain View, CA (PRWEB) - Jan 16, 2006 -- Cognitive Labs today launched a survey that will enable computer enthusiasts everywhere to get closer to the answer of one of the world's great questions.

Who is Faster, Mac or PC users? By deploying its reaction time assessment technology used both in clinical settings and as a healthy living assessment tool on this key problem, Cognitive Labs strives to enhance the world's knowledge. Since processors from Intel will soon become standard in a larger percentage of Macs, according to publicly disclosed information, it appeared that this longstanding question might remain unanswered.

"There is much focus on improving processor clockspeed and efficiency, at the same time, there is increasing interest in taking care of our minds and mental processes at any age," said Michael Addicott of Cognitive Labs."We thought it would be fun and also illuminating to address this question from an unbiased perspective."

Users simply visit cognitivelabs web site and the test and survey are delivered as a web service. Once they take the survey users can move on to the test dashboard and take more tests.

"Much of our work is quite serious,involving the enrollment of hundreds of thousands of people in our monitoring service, which is creating a database of cognitive performance - a snapshot of how the world thinks. It is important today because the early detection of cognitive impairment is foremost in the minds of many," said Dr. Addicott. "People are curious and want to see how they are doing. It also is important because there is increasing interest in learning about your genetic make-up and taking a proactive approach to your health, including nutrition and exercise. Cognitive Labs is ideally positioned in this information-rich future."

The Company offers numerous cognitive tests on its website, games selected by its editorial staff that exercise specific modes of interacting with a computer, such as space bar, arrow keys, and letter key, that may be well-known to PC Gamers but not to the average computer user or to individuals more familiar with set-top box type computers, as well as regular newsletters, feeds, blogs, and special content.

To track themselves over time and receive reports from Cognitive Labs, users need to sign up for Memory for Life, which now can be purchased in 5 languages and 30 currencies. Memory For Life subscribers get unlimited access to tests and games, as well as all new test and game releases. Memory For Life Pro is a portal solution that extends the capability of testing and monitoring to the enterprise and is used by researchers and clinicians.

The company also licenses tests and web services to strategic partners. In latter 2005, the Company's software, web service, and web blogs were included in the launch of BrainSpeed™, a line of dietary supplements for brain health by Natrol, Inc. (Nasdaq: NTOL) available at retail outlets across America.

About Cognitive Labs

Cognitive Labs develops and markets cognitive testing software delivered as web service on the Internet and through strategic partners. In 2005, the company's technology was highlighted at the Alzheimer's Association International Conference on the Prevention of Dementia in Washington, D.C. and at the XIIth International Psychogeriatric Association Conference in Stockholm Sweden in conjunction with the work of Stanford and U.S. Department of Veterans Affairs researchers. As of January 2006, the company has records of hundreds of thousands of users.



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