What's this? Sounds like a new kind of shopping mall business opportunity along with lasik and quick-botox. Actually, it is the title of a book by the enigmatic Philip K. Dick, once of Berkeley, and long deceased. Posthumously, he has been responsible for numerous popular works of media including Total Recall, the Arnold Schwarzenegger film that was made from We Can Remember it for You Wholesale. Another one was Do Androids Dream of Electric Sheep which was tinsel-ized as Blade Runner the dystopic view of genetic engineering run afoul.
End of digression...what about memories...there's something about pictures that are so important to people. In Blade Runner the replicants' most prized possession were clutches of snap shots...not even real memories. What does this tell us...stay tuned.