12.07.2005

Coke Blak and Smoking Speed up the Brain
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Speed up your brain with Coke Blak and Smoking

We can see that coming down the pike. The reason is, caffeine does accelerate your brain function and ability to focus, similar to nicotine. I had a professor of Egyptian who smoked incessantly, with the explanation that this effect enabled the finely honed concentration skills necessary to render an imperceptible, even alien, scrawl into transliteration. A lot of times this depended on the skills of the scribe...a scribe with bad penmanship (excuse me, technically reedmanship) is almost impossible to decipher, particularly in the case of hieratic writing. So, if you are translating this script, first you render it in heiroglyphic (Ahh, that's better, now I can read it)then vocalized transliteration, which like Hebrew, has no written vowels. For example, nobody can really say completely definitively how the ancients pronounce moses. All you really have is m-s-s which could be Ahmosis, emesis, moses, mosese, etc.

But I digress...

NEW YORK (Reuters) - Coca-Cola Co. (NYSE:KO - news), the world's No. 1 soft drink company, on Wednesday said it will launch a coffee-infused soft drink called Coca-Cola Blak in various markets around the world in 2006.


The news of the launch came hours before Coke Chief Executive Neville Isdell was scheduled to address financial analysts and investors in New York.

The new drink, a combination of Coca-Cola Classic and coffee extracts, will be first launched in France in January before being rolled out in the United States and other markets during 2006.

A Coke spokesperson said Coca-Cola Blak will be a mid-calorie drink, similar to Coca-Cola C2, which was launched in April 2004 and contains half the sugar, calories and carbohydrates of regular colas. The formula for the new beverage is expected to vary based on local tastes.

Analysts have said one of the keys to the company's future is capturing more consumers who have moved away from sugary soft drinks to diet versions, or to healthier low- or no-calorie beverages.

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The bottom line is that Coke Blak will speed up your brain? How much, need a meter to find out that's where we come into play. We're meeting with a former Coke marketing honcho, e.g., brandmaster, chief marketing officer on Friday so we'll see what he says.



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