Cognitive Labs

That Fox and NBC revealed - during the Super Bowl-that Hulu is nothing more than an alien experiment targeting brains everywhere, designed to pacify the masses and turn all brains into cisterns of 1-minute oatmeal.

Before this happens, humanity should get one final shot at rehab, as we mentioned before.

The revelation certainly generated many eyeballs (that's the number of viewers who watch, times 2).

In the battle for eyeballs (the optical nerve is the highest bandwidth pathway into the brain) on the Internet, Frank Addante, crossing the Rubicon, was hailed as overall imperator of online media amongst private companies by Tony Perkins in NY.

Disclosure: We were quite early investors in L90, where Frank was CTO and a co-founder. It eventually reached a market capitalization of nearly $1 billion. In fact, I did the technology due diligence on adMonitor, comparing it to all extant systems. It eventually was sold to DoubleClick. The adMonitor name has now been picked up by another company.

Labels: addante, fox, hulu, nbc, rubicon

Television viewership has dropped significantly in the U.S. between this year and spring 2006 - an aggregate loss to the networks of 2.5 million viewers.

TV executives, such as NBC's head of research, played down the stats, asserting that the decline is illusory - and that tools to measure delayed or suspended viewing or downloads from websites such as iTunes simply have not evolved enough to enable tracking of additional media consumption.

At stake is more than $8.8 Billion in advertising revenue, sold to advertisers at a premium on the basis of engaged, concurrent viewers. If viewers are not, in fact, behaving as predicted, then the value drops.

TV doesn't have the brain boosting features of Cognitive Labs or brain.com, though you could build a meta-tuner for all televised content at brain.com, there are a few sites running live streams of virtually all televised content worldwide using the Flash video codec, but so far these have not caught on in the manner of all-everything clip-fests like youtube.

Labels: brain, nbc, tv