Cognitive Labs

Let's fast forward to 2009...once again, global financial crisis. Made-off, etc....the answer...it's in riding the ultimate wave.

Think skateboards rather than surfboards...AJAX rather than Cobol.

Labels: babe, boddhi, deuteronomy, dude-r-onomy, fbi, fox, la, murdoch, reaves, swayze

That Fox and NBC revealed - during the Super Bowl-that Hulu is nothing more than an alien experiment targeting brains everywhere, designed to pacify the masses and turn all brains into cisterns of 1-minute oatmeal.

Before this happens, humanity should get one final shot at rehab, as we mentioned before.

The revelation certainly generated many eyeballs (that's the number of viewers who watch, times 2).

In the battle for eyeballs (the optical nerve is the highest bandwidth pathway into the brain) on the Internet, Frank Addante, crossing the Rubicon, was hailed as overall imperator of online media amongst private companies by Tony Perkins in NY.

Disclosure: We were quite early investors in L90, where Frank was CTO and a co-founder. It eventually reached a market capitalization of nearly $1 billion. In fact, I did the technology due diligence on adMonitor, comparing it to all extant systems. It eventually was sold to DoubleClick. The adMonitor name has now been picked up by another company.

Labels: addante, fox, hulu, nbc, rubicon

At this stage in the game, we're going to add links to blogs/sites we notice/read/react to that in one way or another make a major contribution to understanding (a) cognitive health (b) health & science and (c) the internet because all of these topics are so inter-related.

July 21st was probably an all time high water-mark, surprising because it's the middle of summer and historically, this has been the off season as far as brain-training is concerned. In the nineteenth century they used to say philosophy was popularized in the northerly climes, where there was nothing to do in the long dark days of winter but read, think, and write by the fire.

But now, Cognitive Labs is tearing it up right in the midst of the lazy ants-at-the-picnic and bears-at-the-campsite season.

So, look for that in the days and weeks ahead. Contact us for any specific syndication needs you may have, (e.g., route 66 'kicks' game or anything else) as that program is blazing as the Bonneville salt flats [saltflats.com] - assuming you can determine this...

Labels: 2008, blog, fox, philosophy, reading, summer

As mentioned earlier, Hulu is a service being offered by NBC-Universal and Fox and creates a high-quality, content focused service with a high-touch, empathetic user experience.

Two thumbs up on the user interface which is simple, but elegant.



Using it to watch the David Lynch film Mulholland Drive which rates only about an "8" on the weird scale, if "10" might be considered highly disturbing, hulu offered the ability to reduce side panel illumination, for example, if it is dark, and a very easy pause and play function. The sound also is high quality mp3 (not sure of the bit rate), a nice upgrade compared with some UGC sites, which feature mono mp3 encoding on their Flash players.

You can also add hulu content on your site, which distinguishes its approach from some of the content creators. Ads are placed in a thin banner on the upper right border above the player and sequenced in the content itself periodically, or, you can elect to watch a trailer of an upcoming film distributed by the partners in hulu and enjoy a completely ad-free experience.

Nice.

Labels: encoding, Flash, fox, hulu, lynch, mulholland, nbcuniversal