Cognitive Labs

article with this pic is here, portugese

The SF Chronicle, a venerable newspaper since the U.S. Civil War, may shut down. It has been owned by Hearst since 2001, after it was decided to sell the SF Examiner, the original Hearst paper in SF. Hearst Corporation is also considering shuttering the Seattle Post-Intelligencer. Another paper in the family is the Albany (NY) Times-Union. It is also possible that the parent is looking to find a new home for the newspaper operation while it retains the popular website, sfgate.com. There are much different costs and economies of scale in operating newspapers vs. operating websites...which reach far greater numbers of people, with equal or greater attentive time, for much less expenditure. And that's where the rub is with the business.

Labels: chronicle, hearst, kane, portugese