Cognitive Labs

Our story:

It's a Harvard Business School style case study for an emerging space AI business. It's good to use your imagination.

Nute Gunray is CEO of AITrade, a start up interstellar trade-exchange for droid parts and other salvage neurocognitive materials. His business plan calls for AI to buy low, and sell high. But there is one nano problem-the market is developing with the speed of somebody frozen in carbonite.

His investor, Galactic Ventures has made bets all over the galaxy but is really high on clean tech. Luckily, Nute trains his brain everyday at brain.com. Yes, the brain.com.


He's quite aggressive and visionary, but puts his pants on one leg at a time. Still, he's careful not to antagonize Mr.Vader, the board member from Galactic.

Vader has been known to cause CEO's to get tongue-tied, or choked-up, at strategy review meetings. After getting a Blackberry blast from Gunray with the latest numbers, Vader locks himself in his pod to contemplate.

On the way to Jamba Juice for an Energy smoothie after his meditation, he bumps into Mr. Sidious, the managing partner and founder of Galactic, and gives him a heads-up about AITrade...



Sidious decides its best to assign a new hotshot to AI Trade to "re-invigorate" the company and take an active role in its development. A holographic meeting is set to break the news to Gunray...


The question is, what should Gunray do now?

a) Speed-read Obi-wan's classic book on lightsaber play...
b) Climb into an escape pod and push the button...
c) Find out what makes Maul tick and use the Force to re-invigorate the reinvigorator...

Inquiring minds want to know

Labels: braindotcom, carbonite, gunray, harvard, nute, vader

Labels: brain, brain.com, braindotcom, new, simple, test, white, widget

We recently saw this post about Brain.com on Yahoo! Answers, the social Q&A service:

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Thanks. Feedback from the web tops press releases, in our book.

Labels: braindotcom, yahoo, Yahoo Answers

Just think, if that group of travellers mentioned yesterday had stopped at King City or Salinas on Highway 101, they would surely have seen the signs for the Monterey Peninsula.

They missed out on getting a burger from In-n-Out, presumably, somewhat memorialized in this music video.

Labels: barenakedladies, braindotcom, in-n-out, monterey, music

We've removed our old referring image and replaced it with this nifty look at earth and a new pitch: improve your OS.

I think it would make a timely TV commercial, so to any television commercial producers - we're all ears. Even if you're just cranking out stuff for youtube or the other thousand and one Flash video aggregators.

Labels: botox, braindotcom, earth