Cognitive Labs

Here it is on August 23rd and we already beat our numbers for last quarter. The next month and change of a few days is gravy...not sure what the top limit is, or if there is one. But there is still much more room for growth, to wit, we will be launching some interesting competitive sites that we hope will get everyone in America, Europe and India to sign up.

Soon, neuroscience technologies will be embedded into various user interfaces (even GUIs) so that handlers or a central computer will know that the human operator's performance is less than optimal. DoublePlus Good! Just think of all the implications.....


CHERRY HILL, N.J., Aug. 23 /PRNewswire/ -- The Office of Naval Research awarded Lockheed Martin $724,000 from its Disruptive Technology Fund to help evaluate prospective modifications to the Tactical Tomahawk Weapons Control System (TTWCS) user interface. TTWCS controls missile launches from surface ships and submarines.

Lockheed Martin Advanced Technology Laboratories (ATL) will leverage its neuroscience-based technologies in augmented cognition by integrating cognitive-state gauges into the TTWCS Tool for Interface Design Evaluation with Sensors (T-TIDES).

A human's physiological markers typically depart from norms during high workload, distraction or drowsiness. As a result, performance may decline, reducing overall effectiveness of the interface. The technology underlying T- TIDES results from a program called Improving Warfighter Information Intake Under Stress, where cognitive state gauges reported an operator's cerebral electrical activity, blood oxygenation, heart rate, skin conductance, and pupil dilation to monitor cognitive activity in real time. T-TIDES will use this technology to collect similar data that human factors engineers can then use to design better prototypes of interfaces.

Teammates include Lockheed Martin Integrated Systems and Solutions and Lockheed Martin Information and Technology Services.

Headquartered in Bethesda, Md., Lockheed Martin employs about 135,000 people worldwide and is principally engaged in the research, design, development, manufacture, integration and sustainment of advanced technology systems, products and services.

For information on Lockheed Martin Corporation, visit: http://www.lockheedmartin.com/

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Scientists speculate that the lack of winter freezing this past year is responsible for the creation of giant sized Yellowjacket nests in Alabama this summer.

The Babe had superior reaction time and reflexes, according to a story covered in Yahoo! News today. Columbia University Psychologists gave him a battery of tests 85 years ago and found that he had superior sight and reaction time, and above average reflexes; collectively, these qualities made him great.

GQ Magazine wanted to find out if modern slugger Albert Pujols (known as El Hombre) could match the Babe's legendary psychometric profile.

After being administered a series of tests including a "tap" reaction time test (in which scored in the 99th percentile) Pujols scored very similar to the Babe, and the researchers believe that the unique combination of superior capabilities gave both athletes the edge required to deliver superb performance.

[here is a tap reaction time test from cognitive labs] if you're curious you can try to get your reaction time below 200 milliseconds. A couple people have scored in the 180's today, including someone on myspace.

Another test uses photos of the Babe and Lou Gehrig to check your reaction time! Talk about timing.