Cognitive Labs

look for a new Wired Covers Reaction Time and Memory Test (the first cognitive test featuring a magazine cover - and it was not Time, it was Wired)


I am directly quoting Chris Anderson's post in Wired (July), which features the myspace mogul Rupert Murdoch and also, the creator of the game "Flow" (Jenova Chen) which you can now play in our game section. I first came across it on reddit or digg.

By Chris Anderson..."First, steam power replaced muscle power and launched the Industrial Revolution. Then Henry Ford’s assembly line, along with advances in steel and plastic, ushered in the Second Industrial Revolution. Next came silicon and the Information Age. Each era was fueled by a faster, cheaper, and more widely available method of production that kicked efficiency to the next level and transformed the world.

Now we have armies of amateurs, happy to work for free. Call it the Age of Peer Production. From Amazon.com to MySpace to craigslist, the most successful Web companies are building business models based on user-generated content. This is perhaps the most dramatic manifestation of the second-generation Web. The tools of production, from blogging to video-sharing, are fully democratized, and the engine for growth is the spare cycles, talent, and capacity of regular folks, who are, in aggregate, creating a distributed labor force of unprecedented scale."

read more:

http://www.wired.com/wired/archive/14.07/people.html

They've overhauled the Netscape portal and toppled the pyramids. It seems like the most exciting development in the portal and branded product (not including mozilla's evolution) since Bill Gates tried to "cut off their air supply" about 10 years ago.

Bravo.

http://netscape.com